Wednesday, September 5, 2012

Buy a Diamond, Get a Free Gun!

Marketing genius!

If I buy 2 diamonds can I get a bazooka? 3 diamonds and an Uzi? 4 diamonds and a nuke?

COBB COUNTY, Ga. -- Drivers headed south on I-75 in Cobb County near the Canton Road exit can't help but notice it.

It's a head-turning billboard promising a free hunting rifle if someone buys a diamond.

"What a great idea to get someone a gift and get one for yourself, too," Mike Geller of D. Geller and Son told 11 Alive on Tuesday.

After 73 years in business, the diamond merchant is making the offer to appeal to its hunting customers, according to Geller.

From September 20 through 24, any customer who buys at least $2,500 worth of diamonds will get a $430 hunting rifle from Adventure Outdoors of Smyrna.

That company told 11Alive the Thompson/Center rifle being offered will be available in several different calibers.

"Things are tough everywhere, but what we've come to over the last few years is, if you want to stand out you have to make it fun," Geller said.

Thanks to for the intel.

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